Biography: Dr. Ge Zhan received Ph.D from the Hong Kong Polytechnic University, and then had postdoctoral position in Shenzhen University with the first-class funding of Chinese Postdoc Science Fund. He is currently the Associate Director of AI Data Analytics Lab in Beijing Normal University-Hong Kong Baptist University United International College (UIC), at Zhuhai, China. He has many years of teaching experience in business research methods, marketing and entrepreneurship management. In recent years, his research areas include the application of AI in management, online marketing and other interdisciplinary subjects. Some of the research findings have been published in Journal of Business Research, Internet Research, Journal of Destination Marketing & Management, International Business Review, European Journal of Marketing etc. He was the winner (1st place) of 2020 AETA AI Algorithm Competition for Earthquake Prediction, co-organized by Peking University (Shenzhen Graduate School/Institute for Artificial Intelligence), CSDN and Wuhan University (School of Computer Science). He was recently awarded “Best Supervisor" in the 2021 National College Student "Innovation, Creativity and Entrepreneurship", Guangdong Provincial Competition.

Topic: The Role of Time in Online Brand Community Management and Risk Forecasting

Abstract: Successful online brand communities have been characterized by the capacity, culture and climate in keeping members for longer time period. Community-member relationship is considerably shaped by the time length of membership. By drawing from his recent publications in e-commerce and online marketing, Dr. Zhan will share his experience and findings on the effect of time on online community management. He will also present a new application of time-based model in risk forecasting, e.g. earthquake prediction.

Biography: Dr. Liu Bailing is an Associate Professor in the School of Information Management, Central China Normal University. She received her PhD degree in Computer Science from Huazhong University of Science and Technology. Her research interests include information systems, information privacy, privacy protection, and mobile commerce. She was the PI of three national research projects on information privacy and privacy protection (2010, 2015, 2020) in information systems funded by the National Natural/Social Science Foundation of China.

Topic: Achieving a Balance Between Privacy Protection and Data Collection: A Field Experimental Examination of a Theory-Driven Information Technology Solution

Abstract: Companies face a tradeoff between creating stronger privacy protection policies for consumers and employing more sophisticated data collection methods. We proposed an information technology (IT) solution to solve this problem, and benchmarked our solution through field experiments relative to two conventional applications. The results showed that our solution decreased privacy concerns and increased consumers’ information disclosure intentions and actual disclosure behavior. A post-hoc analysis corroborated these findings, indicating that our design enhanced perceived procedural justice, interactional justice, and distributive justice among consumers and made them feel comfortable to disclose their personal information. Likewise, companies would be able to collect additional personal information from consumers, thereby contributing to a privacy-friendly environment.

Biography: Dr. Novikova Kseniia is currently working at Dalian Maritime University’s School of Law as a postdoctoral fellow. She obtained the PhD degree in 2016 in Transportation Planning and Management from Dalian Maritime University where she have presented and successfully defended the research on “Efficiency and Flexibility Evaluation of the Container Transportation on the Eurasia Continental Bridge”. From 2016 to 2018, she worked at International Students Education Center of Dalian Maritime University and taught course of lectures “Multimodal Transportation” at International Students Education Center of the Dalian Maritime University (optional course, taught in English). She also worked as a translator for the China-Shanghai Cooperation Organization Training Base for International Judicial Exchanges and Cooperation. She worked as a vice dean of the International Educational Program Institute of the Maritime State University named after G.I. Nevelskoy (Russian Federation) during 2006-2008.

Topic: Implementation of the ‘Ice Silk Road Initiative’ in the Reality of the Development of Maritime Laws: Russian and Chinese Compared

Abstract: “Ice Silk Road” as a joint Sino-Russian project was designed to promote the unification of the strategic initiatives of the two countries and the development of comprehensive cooperation between Russia and China in the Arctic. Technically, “Ice Silk Road” means the shortest route from the Pacific Ocean to the Atlantic Ocean through the Northern Sea Route in the Arctic; it requires the development of the infrastructure of the Northern Sea Route and the organization of cargo transportation along it. Both sides – Russia and China – had demonstrated a strong interest in the “Ice Silk Road” implementation and the development of merchant vessels navigation in the frame of it. Implementation of any modern political initiative needs a ground of legal instruments and well-established mechanism of their use; in case of joint political and economic initiative’ implementation, such instruments shall be compatible or at least complimentary. This article analyses the development of the two laws of a paramount importance for Russia and China in the field of merchant shipping, namely the Maritime Code of China of 1992 and the Russian Merchant Shipping Code of 1999. The article expounds the status and significance of both maritime laws in the legal systems of the country of origin, analyzes the historical process of these laws’ formation and revision, outlines some important results of the Codes’ revision and points out most probable directions of their further development to become a legal support for mutual efforts of Russia and China to ensure the Northern Sea Route’s efficiency in the frame of the “Ice Silk Road” Initiative.